This is a very popular concept in natural cosmetics at the moment: Self-emulsifying cleansing oils & gels applied as a mask, a bath product or for facial cleansing.
The product turns milky by addition of water and is rinsed-off easily without any greasy and sticky after feel despite high oil concentrations in the original product.
The main ingredient in this oleogel is dermofeel ® G 5 O from Dr. Straetmans GmbH (INCI: Polyglyceryl-5 Oleate). It is a colourless paste. The deep yellow-gold colour of the oleogel is due to application of Camelina sativa oil.